Chapter 4: Understanding Users: Qualitative Research
Qualitative Research Methods
-Stakeholder interviews
-SME (Subject Matter Experts) interviews
-User & customer interviews
-User observation
-Literature review
-Product & competitive audits
Ethnographic interviews:
-Contextual Inquiry
Other types:
-Focus groups
-Market demographics and market segments
-Usability and user testing
posted by Brian Henkel @ 12:46 PM
3 comments
3 Comments:
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